Industry Overview Paper: Wal-Mart

In the 1960s, a man named Sam Walton opened a pedigree cal take Wal-Mart. This first Wal-Mart was built in a small towns multitude named Rogers, Arkansas. Waltons idea behind the creation of his new store was that a small town could support a large store. on with this concept, Walton also believed that selling his goods at a lower set than his competitors could be very advantageous for several reasons. Some of the goods that Wal-Mart presently sells are electronics, grocery, sporting goods, services, tobacco, pharmaceuticals, health and beauty supplies, toys, office supplies, one-hour photo, gasoline, jewelry, and shoes. Today, Wal-Mart is the worlds recite one retailer with more than 4,800 stores in the U.S alone. Wal-Marts success has led to the opening of brother and sister corporations that are extremely no-hit in their own right. In 1984, they opened their first one-third SAMS CLUBs. In 1988, they opened their first Wal-Mart Supercenter, which combined a supermarket or grocery styled store with their usual retail merchandise dissolve stores.

SWOTT Analysis

Strengths:

One of the most obvious but also quite controversial are Wal-marts cost reducing tactics and strategies, that many people feel give them an unfair advantage over its competitors. Wal-Mart does line of descent directly with factories and does not go through sales representatives, which eliminates the armorial bearing cost which oftentimes causes their competitors to mark up their prices.



Wal-Mart also spends round 15 billion dollars a year on Chinese manufactured products. Wal-Mart has a core competence involving its use of training technology to support its international logistics system. For example, it can see how person products are performing country-wide, store-by-store at a glance. IT also supports Wal-Marts good procurement. A focused strategy is in place for clement resource management and development. People are key to Wal-Marts bloodline and it invests time and...

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