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{draw:frame} Group Report
“The change magnitude Metrosexuality Lifestyle of Men in Australia**”
- Group Assign workforcet -
Swinburne University of technology –
HBI 550/HBM 520 – Trends in International Business, Trends in Marketing
Semester 1, 2009
David Fouvy
Author
Christian Ginting 654097X
May 7th, 2009
Executive summary
This report looks into specifically how metrosexuality modus vivendi which is a trend of custody with high disposable income and evoke in grooming, fashion and vanity products impacts on three unalike industries in Australia; men care/grooming product industry, men spa & health club industry and advertising industry. search is base on several industry articles, official meshing pages, database such as Euromonitor as well as articles to get to the ground to summary the scenarios that could happen as well as the projections over the next 5 years. Arguments will be presented with the scenario analysis (desired, expected, undesired) with several consequences suitable for the particular industry. Probability tree is utilize to convey the likeliness of the events happening more clearly. Several recommendations and a conclusion is presented to ensure sustainability for the 3 various industry as well as to reflect to the learning process.




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Trend description There is a wave of untried male prototype in the society as the resolve of changing demography, economy and lifestyles. This sensitive, chic and cultured type of men known as metrosexual, is far different from retrosexual; traditional conventionality interpretive of a man (_Simpson, 2002_). Although the revelations started in America in the late 90’s and Japanese men downright the most metrosexual in the world, Australian men are non far behind in adapting this trend....If you want to get a full essay, order it on our website: Orderessay



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