Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair family (JBC) is a regional blusher manufacturer that focuses on exalted feeling paint in the Dallas-Fort Worth cranial chain of mountains and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where perfect(a) revenue spend a penny steadily increase at the rate of inflation. Jones-Blair faces a major(ip) problem in that they essential maintain their produce and do good margins. Therefore, senior commission executives judge to develop a marking strategy to growth its sales and maintain profit margin. Question 1: How would you portion JBCs foodstuff argona? There are tercet segments in the paint industriousness except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The preceding field contains retail and avower markets. Further much, we abide check the retail market as DIY and professional stores. Chart 1. JBCs market segments Question 2: What segments represent opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) Recent research indicated that homemade painters do not do much about the make and, consequently, about the quality of the paint (brand reputation was the 4th discover criteria mentioned by the buyers to subscribe a covering) and it has become a goodness for this kind of consumers. CEO, Barrett, admits that JBC is the highest-priced paint in the service demesne.

Only professional painters will stomach more for higher quality. In early(a) words, they are more price-insensitive and major JBCs consumers because JBC maintains highest price policy. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 one million million million by the year 2003 (see accessory 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 share of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you neediness to get a honorable essay, order it on our website: Orderessay

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