Thursday, December 27, 2012

Chapter 4 Summary Fast Food Nation

Eric Schlosser starts chapter with Matthew Kabong who urinates for the Little Caesars Pizza in Pueblo, Colorado. Eric is one of workers who work for Dave Feamster. Feamster played field hockey for Black Hawk before he got an accident during a hockey game. Feamster was struck from behind by Paul Holmgren, (93) so he couldnt play hockey anymore because the cracked bone didnt heal.(93) Therefore, he give-up the ghosts a franchisee for the Little Caesars Pizza. The author, Schlosser, is very successful by leading readers from pizza pie workers lives to the reason why Dave Feamster opens his pizza restaurants. He uses almost solely his money to pay for franchise fee which is $15,000. In the side by side(p) section in chapter four, deception to a unused faith, Eric Schlosser takes the readers grit to the 19th century when franchising opened a new argument major. Mostly, he talks about McDonalds history, and how McDonald became a behemoth corporation. In 1960s, McDonald hired Louis Cheskinâ€"a prominent design consultant and psychologist to help ease the transition (97). At that time, McDonald didnt barely sell hamburgers, but they franchised to earn a lot of money. During this time, Burger force and FKC also became bigger corporation. In this period, franchisee also could earn money, so both sides were happy.
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In next section, the readers can see a real franchising world in free enterprise with national loans. Beginning this section, Schlosser starts with how much people have to pay to become franchisee with fast food restaurants. Then, he shows the readers the fact that is 38.1 percent of new franchised business had failed.(98). There were many conflicts between franchisees and franchisors. The statements were very long, and formerly when franchisees signed a contract, they were mostly on their own. A franchisee could put up all the money when a contract was terminated. In 1990s, pipe had a lot of problems in franchising, and Committee, has call Subway the overcome franchise in America. (100).... If you want to get a lavish essay, order it on our website: Orderessay

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