Amazon and Borders - Why One Went Up and the Other Went Down

| AMAZON AND BORDERS| Why One Went Up and The Other Came brush up| | WANDA | 4/29/2012| AMAZON AND BORDERS ONE WENT UP, AND THE OTHER CAME DOWN virago and Borders, while both starting out in convertible fashion, took different paths to achieve the same goal; that of becoming the largest retail merchant in the nation of books, music, movies, and electronics. They both started small, and very quickly blossomed into hardly what they wanted to be. Unfortunately, as one continued to expand and dumbfound the other hit a wall head-on, and did not survive. AMAZON.COM virago was the brainchild of a man named Jeff Bezos in Bellevue, Washington in 1994. Although the fledgling business was small enough to run from his garage, ding Hanauer, a Washington businessman, had enough confidence in him to locate $40,000 for startup capital. Bezos initial offering was only books, but he gave something with his books that other booksellers did not; he allowed readers to give critiques online of the books they read. Other readers could manipulation those reviews in as much the same way as theatre goers used a critics review; it helped them to know if they wanted a particular book or not. Bezos knew that his first website was plain and not very engaging; it mandatory an upgrade.

Another Washington businessman provided the capital for a tick off new website that was more user-friendly; Jeff Bezos second investor was Tom Alburg, who invested $100,000. In its first month of business, Amazon.com shipped books to all 50 states and to 48 countries. (Rushton, 1999) Jeff Bezos stack for Amazon.com was to be the biggest online retailer with the biggest selection of everything imaginable. (Lendio, Inc.) BORDERS Borders beginning was similar in some ways to Amazons. Brothers Louis and Tom Borders founded the business in 1971 in Ann Arbor, MI, with the opening of a single used bookstore. indoors several years however, the brothers had opened 2 more stores in MI, one in Atlanta, GA and one in... If you want to compass a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .