Nestle India Ltd. Marketing Plan

PRODUCT BACKGROUND approach India Ltd. ( zero), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi note in India in 1982, with its launch of Maggi 2-Minute Noodles, an instant garrets output.1By launching Maggi noodles, draw close effected an entirely bare-ass food segment - instant noodles - within the larger grade of Indian packaged food mart. Nestle gained the First-mover advantage, and has success unspoilty managed to concur its leadership in the instant noodles category. Later, NIL extended the Maggi steel-name to a variety of culinary products like soups, sauces and ketchups, and condiments. However, these extensions of the brand were not as successful as the instant noodles. more than recently, Nestle has move to give a healthy bent to products downstairs its Maggi brand, in a bid to attract health-conscious consumers. OBJECTIVE ANALYSISBy labour this study, we intend to construe at the various phases in the product life beat of Maggi noodles in India. By completing a situation analysis, we foretell to gain better knowledge by analysing the company, its environment and the market it operates in. The project shall help us in understanding how a top marketer like Nestle identifies its customer instauration and consistently manages to deliver superior respect to them.

We also use up to explore the strategies used by Nestle India Ltd to create and return brand Maggi successfully in the crowded Indian food market. The insight gained thus shall be helpful to us in understanding, and arriving at a spot Marketing Communications computer programme for Nestle Maggi. built in bed ANALYSISDefine the Product / Competiti on?Bas do snatch? is all it even so takes ! to put a hot, steaming scene of action of MAGGI on the table. Twenty-five years after the instant noodle brand from Nestle made its way into Indian kitchens, it has managed to create a category for itself in the... If you want to get a full essay, order it on our website: OrderEssay.net

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