Consumer Behavior

COURSE OUTLINE 1. The Diversity of Consumer look: Introduction The story of Consumer Behavior Ethics in Marketing The consumer movement. (Chap # 1) 2. Consumer Needs and bespeak: Motivation Dynamic nature of Motivation Types and Systems of Needs motivational Research. (Chap # 4) 3. disposition and Consumer Behavior: Personality Theories of Personality Understanding Consumer Diversity. (Chap # 5) 4. Consumer identification: Perception Dynamics of Perception Consumer Imagery Perceived Risk. (Chap # 6) 5. vignette and Consumer fight: Learning - Behavioral Learning Theory cognitive Learning Theory Brand Loyalty. (Chap # 7) 6. The Nature of Consumer Attitudes: Attitudes Structural Models of Attitude. (Chap # 8) 7. communicating and survey: Components of Communication Communication handle Designing cogent Communication. (Chap # 10) 8. congregation Dynamics and Consumer citation Groups: T he Group Reference Groups use of the Reference Group Concept. (Chap # 11) 9. Personal Influence and the Opinion leaders Process: Opinion leading Measurement of Opinion Leadership A indite of the Opinion Leader The Interpersonal race of Communication. (Chap # 17) 10. airing of Innovations: The Diffusion Process The Adoption Process A Profile of the Consumer Innovator. (Chap # 18) 11.

Consumer Decision qualification: Decision Levels of Consumer Decision Making A Model of Consumer Decision Making. Recommended Book: CONSUMER BEHAVIOR. Authors: LEON G. SCHIFFMAN & LESLIE LAZAR KANUK publishing co mpany: Prentice-Hall of India, brisk Delhi ! Distribution of Points:Grades: One MCQ : University Grading system devil Mid-term Exams: Class attention & Participation: Assignments, Projects & Cases: Semester Final Exam:...If you loss to get a full essay, order it on our website: OrderEssay.net

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