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EXECUTIVE SUMMARY In this report we argon analyzing how we cease profit the Grocery step forward(p)let Sales for the Hindustan Coca-Cola Beverages. Coca- cola had done a considerable job in the late 90s when they had come up with the new foodstuffing strategies like introducing the wasted bottles of 250ml at small which was specially designed to cater the low position class people. They had acquired Thumps Up in 1993 which had 30% of market conduct at that time. So they were competing at many fronts successfully at the same time. Their success was conspicuous from the unmatchable summation during 1998 2003 In this period they grew by 76% which was a track ahead(predicate) as compare to the other beverages companies like Pepsi. only when in the last couple of eld because of change in the personal line of credit model of the beverage industries and aspireting stagnant at the marketing schema front their last twain years performance was non up to the standard wh ich they wee answer for themselves. In 2011 they grew by only 0.83% where their primary competitor Pepsi grew by approximately 25% during the same period. So our objective is to increase the sales of the grocery conduct of the Hindustan Coca cola pvt. Ltd. We clear found lead approaches to increase the sales of Coca-Cola 1) Pricing 2)packaging 3)marketing and promotional.

Out of these three we befool decided to go with the marketing and promotional. We have found out that there are basically two types of grocery channels 1) permanent 2) seasonal. It could be one of the prudent decisions if Hindustan Coca-Cola would invest in the permanent grocery stores in a holistic appearance like investing in buying more racks , freeze! rs , several(predicate) agreement with the permanent vendors and grimaceing for marketing the different schemes with those companies in which they have stakes like Parle. They could as well look forward to take the benefits of the location of stores like the ones which are in force(p) to hospitals and universities with the aggressive marketing strategy and with the...If you want to get a full essay, order it on our website: OrderEssay.net

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