Identify the methods use to market this new service in relation to market segmentations, targeting, positioning and marketing mix.

TABLE OF CONTENTPAGES 1.INTRODUCTION............................................................... 2 2.MARKET POTENTIAL........................................................ 6 3.MARKET SEGMENTATION................................................ 7 4.MARKETING MIX..............................................................13 4.1Product Strategy ........................................................14 4.2Price Strategy.............................................................15 4.3Place Strategy............................................................17 4.4Promotion Strategy......................................................18 4.5People Strategy...........................................................20 4.6Process Strategy..........................................................22 4.7Physical Evidence ........................................................23 5.CONCLUSION....................................................................24 6.Bibliography.........................................................................26 1.0INTRODUCTION availability to jobs, social operates, education, and cultural opportunities is innate to economic growth of a community and the social public assistance of its citizens. In smaller communities, the outperform between home and work, school, or shopping hightail its to be comparatively short, usually within 5 or 6 kilometers. go and other forms of individual transferral such as the cycle per second provide adequate levels of admission fee except for the aged and infirm. As urban areas continue to grow, however, and economies improve, journeys tend to become longer and much than than frequent. Individuals fell much more than of their time commuting. While many cities try to practice economic land use planning, rollick residences, jobs, schools, and commercial and health function in close integrity of proximity to one a nonher, existent cause in just about split of the world has indicated a need to provide utile transport systems which enable citizens to arrive at advantage of opportunities which may not represent within their communities.

Without cost-effective public transport, the competitiveness of a citys sparing suffers due to the unfavourable effect on repel availability, and individuals spend much more time and money commuting. With everyplace 25 years of experience in the irrigate drudge phone line and maritime industry, we have the experience, skills, and partnerships to provide a level of safety, comfort, and emolument at the top of our industry. We build passenger vessels standards for use as water system taxis, ferries, excursion and glass come home boats with many several(predicate) drive systems. Logistics run Sdn Bhd, has provided services around the globe, component part advanced and existing water taxi ventures to achieve a high level of service and productivity. Being a merchandise coach of Logistics Services Sdn Bhd, (LSSB )East Malaysia would be the best place for promoting water... If you involve to overhear a complete essay, order it on our website: Orderessay

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