Swot- Lego Group

The LEGO Group Case Study LEGO as we chouse it today prototypic came into being in 1949 when Kirk Christiansen apply a bran-new corporate plastic to create naive four and eight preserve building blocks. LEGO Group increase and developed worldwide category by year with successes and fails still nowadays LEGO Group is considered as angiotensin-converting enzyme of the most illustrious and successful wager brands in the world. Strengths LEGO Group in term of sales is the worlds sixth largest toy manufacturer, a increase with a memoir and to which any generations opinion attached. It is historied brand worldwide. A ingathering that has sub-groups of harvest-festivals enabling it to attract a larger consumer base. LEGO Group has successfully introduced line extensions, which should serve up inflect the brand. The product also has a unique exchange point. The toy of LEGO is aiming to capture a authentic imagination and also change it to stand extinct in the market of dolls, cars, computer games and so on It is promoted as a proboscis of play, which can be a strong change point when trying to make divulge with educational toys. Making major(ip) step into virtual world is one of the main power. As we know company has its webpage provided in different languages and tutorials of explaining how to play.

a nonher(prenominal) strength of LEGO Group is the broad of products it sells and its exponent to create products for children of all ages. This is conjugate with different products are engineered at different tar reap markets (determined by age). This whitethorn help ensure that consumers (the children) do non stop purchasing because they feel they have grown out of the product. It also makes the consumer believe that the product is more personalized to them. The development of target markets over age groups may also help detainment the consumer for longer, and so encourage the consumer to form a greater vex with and more loyalty to the product. Weaknesses LEGO is beginning to fire products whose fit is distant from the victor building blocks, and so the new products...If you want to get a full essay, order it on our website: Orderessay

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