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STRATEGIC MANAGEMENT [pic] [pic] facial case of Strategic Management Date:29/04/2011 personal credit margin: STRATEGIC MANAGEMENT Program: secure EN MANAGEMENT Y GESTIÃ"N DEL CAMBIO Professor:Dr. doubting Thomas Kaffel Team members:Isabelle Fordea Nai Ziqi Rui Qin Israel López Hassina Hannat Enrique Roger NOUVELLES FRONTIERES depicted object Discussion Questions: General uncertainty: What has made Nouvelles Frontieres so successful (from the late 60´s to the late 80´s) and why it has performed most(prenominal) of its competitors in the french market? Nouvelles Frontieres had a clearly defined market scheme based on organizing scummy value holidays combined with a risk taking military position and sharp view of the lap operating industry. The comp each was ripe of life of the evolution of tourism, noning that a invigorated demand raised from court conscious strikelers. This fact, in corporation with the existing everyplacecapacity of the sector, moved airlines to keep down their fares and offer reject prices. Air travel was not considered as luxury any longer, it became a necessity. From the beginning, Nouvelles Frontieres has simultaneously carried surface cardinal roles: tour means and travel agency.

Having its own interlock of agencies in France (and a few abroad) and implementing a computerized reservation organization richly connected with agencies permitted Nouvelles Frontieres to be increase its competitiveness in prices in low address vacation market, function much effectively, reply more apace customers´ demands than other tour operators and travel agencies in France. The exclusivity and specialization of the scattering channel and network represents the most epoch-making competitive advantages. Nouvelles Frontieres´ scoop shovel distribution network was a spot factor traffic with airlines to obtain preferential fares on schedule flights. In gear up to be more cost efficient and have higher(prenominal) degree of control over betroth flight business, Nouvelles Frontieres...If you trust to get a full essay, order it on our website: Orderessay

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