Resene Paints - Opportunities and Threats

Resene Paints                                             

Opportunities & Threats                                                      

        Resene Paint has some(prenominal) attributes that set them apart from new(prenominal) the companies in their industry. Resene has many competitive advantages and disadvantages within their accompany that produce stemmed from years of foundation and growth and attributed to the company they are today.

Opportunities

        The Resene name is lie withn as a family owned, quality and nurse based company. They have many retail and manufacturing locations throughout the solid ground and in many places have become a abode brand.

        Resene prides itself in the quality of their product. They place a high honor on maintaining their relationships with quality suppliers like DuPont. They work hard at being innovative to remain competitive within their market.

        Because the suppliers know that quality and maintaining a competitive advantage by rest innovative is important to Resene, they have enabled Resene to be the first company to get new technologies.

        Resene has recently started exporting, licensing its own technologies, and manufacturing, distributing in oversea markets, and have begun to establish themselves internationally.

Threats

        One of the major threats seen by those at Resene is their size.



In their market, they are seen as very bitty and mystify about their financial position in comparison to their larger competitors. The larger companies have the ability and capital to devote to innovation and sales while the resources at Resene are very limited.

         some other threat is their inability to initiate a product launch. The muckle at Resene let word of mouth be their advert campaign and allow the product and its quality to speak for itself.

        Resene faces many threats where their terms structure is concerned. Because they are such a small company that prides themselves in quality, they have a major cost disadvantage compared...

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