Canadian Content Requirements for the Radio Industry

According to the Bureau of Broadcast Measurement, Canadians try to approximately 21 Hours of receiving set per week. This statistic varies across the nation with Quebecers and Albertans listening to the most communicate and BC the least.

According to the CRTC: the purpose of CanCon is to boost creative talent and beam Canadian society including its linguistic duality and diversity.

YES: However we encounter our limits. How many clocks can you listen to B benaked Ladies ?If I had a million dollars, with stunned hating them.?According to Angus Reid study carried out in 1997, Canadians, granted the opportunity would choose to listen to 20 ? 25 % Canadian practice of medicine on intercommunicate set instead of the inevitable 35%.

Broadcasters play 35% Cancon, b bely in truth at that place are somewhat 15 bakshis bands that fore ill-considereden played in heavy rotation: Alanis the Hip, Sarah McLaughlin, Celine Dion, the Moffats, Shania, etc.

These artists are mercenaryly popular in Canada and in the USA and so we simply can?t rule complete of them.

Commercial radio invest tend not play less known, free lance bands because Canadian audiences like pop harmony.

Currently Station are playing more(prenominal) than double the part of Canadina music world sold at music stores.

For example: 12 percent of retail sales is Canadian music.

Private broadcasters oppose the CRTC cancon rules?they deprivation to reduce the 35% to 30, and their main complaint is that there is not enough quality commercial Canadian content music available.

Formats such as oldies and classic rock need impediment filling their cancon necessarily.

They suggest reducing cancon percentage, and using other methods to enkindle Canadian artists such as Canadian music radio awards and Canadian music month.

However: if the purpose of the Cancon and the MAPL system is to foster Candian talent and give Canadian musicians access to Canadian airwaves,I call into question if commercially successful artists such as Shania and Celine who are top of the Charts in the US and around the world need the fill-in of cancon regulations?In regards to cancon and cultural diversity-In Toronto, the most culturally diverse urban center in the country ? there are 2 multicultural programs as well as a a few(prenominal) campus radio seats that have ethnic programming.

Under CRTC regulations: ethnic and particular(prenominal)(prenominal) interest identifys are required to play hardly 10% cancon. Considering the purpose of the cancon regulations: to promote Canadian talent and study cultural diversity, wouldn?t the most vulnerable and noncommercial areas of Canadian music industry: folk, ethnic and instrumental, need more tin and hence higher cancon requirements.

As I mentioned before Cancon requirement apply only to music elements of radio.

radio receiver is local anesthetic by nature, thus they have decided there isn?t a need for Canadian content regulations for non-music elements such as countersign and talk.

Only FM stations are regulate in that one third of their programming must be local in orderliness to receive local publicize.

AM stations are not affected.

Non- Musical Elements:But if you examine the non- musical comedy elements of an All News or Talk/News arrange such as CFRB and AM 680, when covering international parole program such as US Election, they use direct feeds from US earningss such as CBS and ABC.

My question is how are they offering a Canadian perspective on international issues that affect Canadian society if they are regurgitating what the US networks say. Only the Radio Canada, though extremely cutback in recent days has a few Canadian journalists and foreign correspondents that provide a ?Canadian? view.

As always Cancon is an issue of discontent among English broadcasters and audiences, but seems to be a non-issue in culturally distinct Quebec.

As I mentioned, Quebec has the highest percentage of radio audience shares with 65% french language music programming. Due to their linguistic isolation and salutary government support of cultural industries, Quebec has developed a sinewy indigenous music industry with Quebec pop music atomic number 82 system that is not recognized in English Canada.

As I finish and pass on the floor to Ian to cover Cancon in television, one thing to think about. How are Canadian content regulations going to affect us and be regulated with the advent of Internet broadcasting. Already issues have been raised about royalty and copyright issues of music and content broadcast on the Internet where Canadian content can be enjoyed by audiences around the world.

Critical analysis of the elements present within the elect secondsGeneral:It is worth noting that this radio station chiefly offers many special request displays.

The station is financed by relatively little advertising and relies heavily on the support of individual monetary contributions, such as donations.

News and weather:News occurred once in the two hours at 5:00:04 during this monitor, including a weather suppose running 8 assists in total. The forecast was proclaimed at 5:03:01 and is placed in between 2 commercial blocks also spoken by the announcer. on that point were 2 instances of line of merchandise news. The jump one occurred at 4:15:41, unyielding 2 proceeding 34 seconds. The second business news segment occurred at 5:29:55, and lasted 4 minutes 56 seconds. The business news is geared especially at the major coffin nail group of the listeners.

TrafficTwo duty reports were dropped in the graduation hour at 4:05:00 and at 4:30:00. The depression report lasted 15 seconds and the second one lasted 10 seconds. In the second hour two traffic reports were given at 5:03:01 and at 5:27:36. The first report lasted 12 seconds and the second one lasted 9 seconds.

Commercials:In the first hour there were 5 instances of sea captain commercials. They occurred at 4:01:05 lasting 15 seconds, at 4:05:41 lasting 20 seconds at 4:06:01 lasting 25 seconds at 4:18:15 lasting 19 seconds and at 4:32:14 lasting 34 seconds. In the second hour there was one professional commercial at 5:07:17 lasting 27 seconds. Over both hours there was a total of 5 non-professional commercials all dealing with the same sponsor, that were verbally inserted by the announcer. The target group can be easily make out if one considers the sponsor, a shop for cigar & pipe smokers.

Station specials: roughly of the air time there was one host, who continuously asked for donations and did the weather, station call letters and traffic updates all by himself. There was a bear piano player in the second hour who performed special requests by listeners who donated $100+ in support the show.

Songs:Fourteen songs were played during this monitor, 8 of them played live as special requests. All of these songs played were instrumental. No songs were cross-faded. All songs were announced by the host of the show. No songs were introduced as a short preview. The fact that all songs were so-called Oldies the target group has to be made up of listeners depending on memory music, i.e. oldies for oldies.Announcer:Most development was presented by a male announcer. It is hard to place his age, but he may be in his mid-fifties. All songs were commented on specifically, and dealt with each respective history, leading to the conclusion the host himself is a drive in connaisseur. No jokes were made. The information given by the announcer was globally pertaining to the station itself, such as IDs. No stingers were audible. It was noteworthy that the announcer made a call for financial support for the Station via donations.

Conclusions of the minute analysisCJRT specializes in playing innocent / jazz music.



As a specialty station it appeals to listeners who enjoy classical and/or jazz tunes. Therefore, this is the only kind of music that is played on this station.

During the monitor, there were two traffic updates, due to the rush-hour time having started. It was significant that the traffic update occurred around the start of the hour and at the half hour. No sports were broadcast. The news information broadcast covered general news issues. There were two instances of business news, one in every hour. These facts lead to the conclusion that the target listeners during this time of sidereal day are interested in this kind of information.

The nature of the commercials was largely geared to a target group of 40 years and older, since the products advertised, ranged from financial investment, private banking services to pipe & tobacco products. This center the target group here consists of people, who are well complete in a line of descent, have a family and also have significant buying power.

Since the informed listener knows that CJRT only has classical/jazz music, she/he may not likely faulting to another station during the show, since she/he tunes in especially to listen to this kind of music. It is significant that the program places traffic at unvarying intervals, namely at the top and half of the hour, in order to keep the listener hooked. The station has to do this, since the listener needs this information. Due to the relatively limited amount of commercials and the jazz music being played in full length the station needs other sources of funding. This makes it necessary for the station to ask for donations: forecast Us, donate 100$ or more and be our reclusive weapon. The station makes no secret of its dependency on financial donations, and comes up with an interesting way to do this: Every soul can request a song and she/he get out be named on air for the contribution. In the second hour a more creative scheme derives from this method. Here a live pianist plays the requested jazz tunes, which makes everything all the more immediate and appealing. In effect, the necessity of this type of money airlift are a requirement for the station to survive.

Due to the announcements that are generally geared at keeping the station ID, time and financial need of the station in the listeners mind, the entire show does not have any really significant features, in terms of complex stingers or high-tech sound design. In fact, it appears that the station, short for money, has to rely on one single announcer, who does the job of many. Essentially the first hour was used as a set up, to get listeners interested in the upcoming live performance with requested songs. Overall, the station appears to have difficulty in getting money in the above mentioned way, but nevertheless, enough money seems to be generated in order to keep the station running.

To sum up one can say that CJRT is a good example of a specialty format, running on an extremely tight budget.

Sources# ^ Baudino, Joseph E; John M. Kittross (Winter, 1977). Broadcastings Oldest Stations: An enquiry of Four Claimants. Journal of Broadcasting: pp. 61?82. http://www.ieee.org/ weather vane/aboutus/history_center/kdka.html. Retrieved on 2008-08-08.

# ^ Atgelt, Carlos A. Early History of Radio Broadcasting in Argentina. The Broadcast Archive (Oldradio.com).

# ^ What is a Radio Station?. Radio World: pp. 6. http://www.nxtbook.com/nxtbooks/newbay/rw_20081008/index.php.

# ^ Halper, Donna L. John Shepards FM Stations?Americas first FM network. Boston Radio Archives (BostonRadio.org).

# ^ The Yankee Network in 1936. Boston Radio Archives

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