What Do You Think of Nau's Appproach to Doing Business? Is It Being Ethical and Responsible?

What do you think of Naus appproach to doing business? Is it being estimable and liable?
In traditional business, shareholder value principle is unmatchable of most important business concept. It states that the corporation is responsible for maximizing shareholders value. If shareholder value principle is utilize for criteria to measure Naus nuzzle to doing business, it cannot maximize shareholders value. For example, in the financial approach, Nau has promised 5 part of gross revenue to charitable organization. Instead of it, Nau can single-valued function 5 percent of profit or 1 percent of sales in point to generate more(prenominal) profit. Therefore, Nau cannot fulfil shareholder value principle.

Nowadays, socioeconomic view is another fashionable view. It believed that managements should improve and protect societys welfare except making profit. If socioeconomic view is habitd to measure Naus approach, Naus approach is being ethical and social responsible. Nau use activist approach to doing business. It means that Nau compliments and preserve environment and be actively socially responsible. Firstly, Naus approach is environmentally friendly. In the field of design, Nau with its supplier developed fabrics to be more sustainable for producing clothing. The clothing produced by Nau become more long-wearing and it can clip waste.



In the field of sales, Nau use Web-front to deal with transaction with customer. It makes operating expense is reduced because fewer material and less energy are used. It also reduce the price of product and increase the attractiveness of product. The approachs used at both field is environmentally friendly.

Secondly, Nau has contributed to charity. Nau has promised 5 percent of sales to contribute to charity. It helps charity gain resource to maintain its public presentation or to solve humanitarian problem. Thirdly, Nau also use rough special method to increase the customers consciousness of charitable contribution. It has provided contrasting choices for customer to choose...If you want to get a full essay, order it on our website: Orderessay



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