SWOT analysis of Apple

SWOT analysis of Apple
Strengths

Apple is a very crocked and successful brand which is strongly recognized all over the world.
Apple has very strong marketing skills which is a oversized part of the success of their product.
Apple has strong research and growth skills which permit to the company to make successful and very fanciful products like for example Ipod. Besides, Apple has always been perceived divergent from the rest of its competitors because of the fact that they really stress on the creative activity and the improvement their product. In fact, Apple offers unique products that perform otherwise than the products produced by their competitors.
Weaknesses

The main weakness of Apple is that they ar competing in a market that is oversaturated with calculating machine companies. In fact, Apple is up against Dell, Hewlett-Packard, and Microsoft, as well as other private computer and IT companies with only 6% of market share in the PCs market.
Apple also produces a product that is non readily compatible with a lot of the software programs on the market. Finally Apple is not producing a net income that is as high as any of its main competitors due to its smallish market share in the pc market.






Opportunities
Target pc users who represent about 95 % of the market. In fact, many users of Ipod are Pc owner. As they are satisfy in the roughly cases with their Ipod, it could bring them to switch toward the Apples technology curiously with Apples computer (macs)
Apple has the opportunity to break up its iTunes and music player technology into many different formats (movie)




Threats
some(prenominal) new competitors in the digital music players market (Microsoft Zune)
worth wars with competitors
High level of product substitution
Anti-competition lawsuit regarding Itunes
Backlash from consumersIf you deficiency to get a full essay, order it on our website: Orderessay



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