Leadership

ASSIGNMENT 3

BUSADMIN 771: MANAGING ORGANISATIONS AND PEOPLE

Reframing aims to provide organisations with a Structural clarity, efficiency,……. Individuals
with a sand and drive for satisfaction, motivation, productivity, empowerment….a Political
driven competitive advantage and construction successful coalitions……. and a Symbolism
facilitating passion, creativity and vision.

SALES, MARKETING AND SUPPORT THE fire REFRAMING STORY
Introduction
This assignment will continue the reframing analysis on my involvement as Director and
changes to the segmentation of Sales, Marketing and Support (S&M) in 2011. The come with set a
goal at the time of my appellative to be a $20 million dollar company and to become a world
class company within 5 years. To come through this goal I saw my use and that of the Division to set
in place and implement appropriate strategies to achieve these goals. The division of S&M
plays an integral role in a company as it takes on an important function in being a conduit in
what a company manufactures and what the client/ customer needs. This division therefore
plays a central role and its interaction with new(prenominal) divisions, Research & Development (R&D) and
Production is important.



Prior to my arrival the Division of S&M was essentially a one way
personation in which the products that were being devised, developed and manufactured by R&D
were sold to a broad scientific market. There was tiny information coming through S&M fundament to
R&D or Production, nor was there an environment of comprehension by the previous Director. Bolman
and Deal have described that a social system provides the blueprint of officially sanctioned
expectations and exchanges among internal (executives, managers, employee) and external
(customer and clients) constituents. When one changes that structure the blueprint for officially
sanctioned expectations about how people will behave and interact is changed and providing
new opportunities.

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