Communication

WhatsApp users get the message
By Tim Bradshaw, Digital Media Correspondent
Its the 99-cent smartphone success point thats never been told. WhatsApp Messenger, an app which allows unlimited free text-messaging between users, has make to SMS on mobile phones what Skype did to international calling on landlines.
It has baffle a top-selling iPhone, Android and BlackBerry app in dozens of markets, with bring out a penny spent on promotion or advertising. nimble operators and analysts have warned it is undermining one of the telecoms industrys biggest cash cows.

Its a story not dissimilar to Angry Birds, Rovios hit puzzle game which has been downloaded hundreds of millions of times. But unlike Rovios gregarious executives, who regularly turn up at conferences eating away brightly coloured Angry Birds gear and talking intimately red ink public at a billion-dollar valuation, Whatsapps founders stayed out of the limelight.
The product is probably bigger than we argon as a company, co-founder Jan Koum told the FT in his first newspaper interview. But our personalities are such that we dont seek a pickle of press and attention. We didnt reply to press enquiries until two months ago.




Its a far cry from the prevailing mood in Whatsapps native Silicon Valley, where new apps are presentation with huge fanfare and sometimes millions of dollars in funding originally a product has even been developed.
Mr Koum and his co-founder Brian Acton who met while working at Yahoo in 1997 and are both some historic period older than the stereotypical 20-something tech wunderkind obsess over their customers take care and optimising their infrastructure, rather than becoming internet stars.
Me and Brian, having worked at Yahoo, have passing good knowledge of building for millions of users, Mr Koum said. We necessitate to build something that is dreadful for users and great for them but also something we are proud astir(predicate) on the tech side rather than just going out and spending lots of money on servers....If you want to get a full essay, order it on our website: Orderessay



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