Bankwest

Table of Contents
1.0 Background3
2.0 Evaluation of BankWest’s External environment3
2.1 Macro-environmental Analysis3
2.1.0 Political3
2.1.1 Economic4
2.1.2 Social5
2.1.3 Technology5
2.1.4 judicial6
2.1.5 Environmental6
2.2 Five Forces Analysis7
2.2.0 Buyer Power7
2.2.1 supplier8
2.2.2 New Entrants8
2.2.3 Substitutes8
2.2.4 Rivalry9
2.3 Key Opportunities and Threats for the BankWest9
2.3.0 Opportunities9
2.3.1 Threats9
3.0 Conclusion10
4.0 References11

 
1.0 Background

BankWest is a honest service bevel owned by HBOS plc, one of the worlds largest fiscal services groups. BankWest is active in all market segments offering a full range of lending and sting products.
In Western Australia, BankWest is a market leader. In other states however, the bank is fairly new and engaging in a major(ip) expansion, opening 160 stores on the east coast everyplace the next 3 years. Currently BankWest serves more than 860,000 customers nationally by their extensive branch network, direct and third party diffusion channels, agencies and e-banking facilities, and 24-hour telephone and internet banking services.




Corporate and business customers benefit from the banks medical specialist services in international banking, equipment finance and project finance.
BankWest has of late received various awards including Money powder magazine’s 2008 scoop up of the Best awards for a large number of its products, particularly deposit products. Furthermore they have also been the recipient of the 2008 Lender of the course of instruction prize presented by the MFAA as well as regional Bank of the Year at the Australian Banking and Finance Magazine Awards (BankWest, 2008).

2.0 Evaluation of BankWest’s External Environment
2.1 Macro-environmental Analysis
2.1.0 Political
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