Explain How Consumption Can Create Community And Illustrate Your Answer By Analysing A Specific Brand Community Or Subculture Of Your Choice

Consumption SubculturesThe Community and Market Creation of the mack UsersIntroductionWhen it comes to reckoning products , there are the two dominating consumer roots : the PC users and the mackintosh users . The customaryity of the macintosh /Apple products construct not wrap uped the growth and the reach of PC users the market share of Apple computers remain to be behind the PCs (Fried , 2002 . However , in any case , macintosh computers have created a certain cult as irrelevant to the more popular and widely-used Windows users although there is the debate as to which operate system and computer serve the users best , the Apple /Mac community can be observed to have pass an important market niche and segment , especially as Apple /Mac have become leading differentiate names in many computing technologies , from their laptops and desktops , to the widely popular iPods and iPhones .

In a sense , the Apple /Mac disgrace , as a consumer product , can be considered to have encouraged the formation of a community of users dedicated to the denounce , its developments , and up to a certain extent , its elusivenessSuch formation of communities of Mac users reflects a subculture determined by consumption practices apparently , the fertilisation factor among Mac and Apple users is the combination of the product and spot Subcultures , in the context of consumption , are therefore compulsive by the association of identity with product , yet at the same time , it is also possible that a subculture group creates significant influence to the production processes thereby enabling the...If you ask to get a full essay, order it on our website: Orderessay

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