Business and Management

Distribution channel Distribution channel decision Before public lecture about the channel of distribution there has to be interpreted some decision regarding distributing the product that we let chosen. Those decision basis be identical that as follows, * Using direct or indirect channel * Channel could be single or double * embodied length of multiple channel * Intermediary types etc P Kotler, G Armstrong (2010) argon some of the very important decision what has to take an eyeshade to consider before using the distribution channels Types of Channel Intermediaries Wholesaler They secure the goods from the manufacturing business and resell to the retailers, contacts are more close to the producer and claim more rights to get the goods first, they have the retentiveness facilities to storage the goods, D Mercer (1996), but they are not related with the node at all but as a wholesaler they take some of the marketing strategy and responsibilities.

Agents Agents are a lot used in international market place, they act like an broker they take the order from the producer and by doing so they get commission from the producer, they besides give a slip by or estimated idea to the producer about their goods and market berth and demands but main problem for the producer is its difficult to have control on agents because of physical distance/ Retailers Retailers are the unmatched who has got the inter related relation with the customers and they have the responsibilities to fulfil the demands of the customers and in any case dealing with their problems. They promote the products, merchandising, and other promotional activities. Relaters fixed the last(a) selling price of the goods, retailers often like to keep the stigmatise image. Internet This is very effective time and money convenient, customer can get accessed from everywhere in the world, goods are wider as well as the customers. It has very low barriers and easy to shopping, its also can provide various quick service to the... If you require to get a full essay, order it on our website: Orderessay

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