Prada Phone

Background of The Prada Ph whizz by LG The Prada Phone by LG (KE850) is borned from the man and wife of LG Electronics mobile speech sound technological innovation and world-class PRADAs sophisticated design. The Prada Phone was released on 18 January 2007 as the jump completely touch screen mobile knell and is a breakthrough in the mobile mobilise industry. Dr. Scott Ahn, President & chief executive officer of LG Electronics Mobile Communications Company said that The two companies cede worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen. The Prada name is indeed a call of style as substantiated by it achieving the International Forum forms Product Design Award for 2007 as well as ruff of the Best Red Dot Design Award in 2007. The Prada phones Positioning With an extra wide LCD screen, the Prada phone stands out from the take a breather of mobile phones. It also fits in with the rest since it has a 2 megapixel camera, MP3 player, video player, text messaging feature, expansible memory slot. More detailed descriptions are included in Appendix A. Its unique selling point would be the sleek, toothsome design of the phone coupled with the large LCD touch-screen and the esteemed PRADA logo.

PRADA was an appropriate choice as it is non a women-only brand, therefore, it does not segregate the product from the male audience and theres no need to put extra concern on sexuality in the phones positioning. As it exclusively sums up, the Prada phone is actually positioned as a chic luxuriousness phone that enhances the buyers image and status since it is more than of a high-end product and the consumers will be viewed as any rich or impeccably stylish or both. The Prada phones Target Audience LGs choice of PRADA as a partner is to grasp the market shares for fashion-conscious consumers (especially in Asia) which explains why the phone was sold starting in February 2007 to the UK, France, Germany and Italy before... If you want to get a full essay, order it on our website: Orderessay

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