Marketing

CHAPTER S I XT E E N selling CHANNELS AND WHOLESALING Irwin/McGraw-Hill MARKETING, 6/e MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 AFTER reading THIS CHAPTER YOU SHOULD BE capable TO: Explain what is meant by a market channel of distribution and why intermediaries are needed. Recognize differences surrounded by marketing channels for consumer and industrial products and services. Describe the types and functions of firms that perform wholesaling activities. MARKETING, 6/e MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: Distinguish among traditional marketing channels, electronic marketing channels, and unalike types of vertical marketing systems. Describe factors considered by marketing executives when selecting and managing a marketing channel, including channel conflict and legal restrictions. MARKETING, 6/e MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc.

, 2000 PP16-AAa admittance: Adding high impression to high technical school marketing channels Just when conventional wisdom says that virtual stores allow for replace the brick-andmortar kind, the worlds second largest direct marketer of personal computers, entrée, is investing in real, not electronic storefronts! Gateway plans to operate a total of 400 showrooms, as Gateway has found that many personal computer buyers solace select browsing in a store and talking with a salesperson. MARKETING, 6/e MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 PP16-AAb Gateway: Adding high touch to high tech marketing channels However, Gateway does not sway personal computers at its showrooms. Customers who indispensability to buy must still order from Gateway, which will custom build the system to... If you want to get a full essay, order it on our website: Orderessay

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