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Case4-1 VershireCompany 1 In 1996Vershire Companywas a diversified packagingcompanywith several major sectionalizations,including the atomic number 13 Can region--One the largest manof ufacturers of aluminum beveragecans in the United States.Exhibit 1 shows the plaque chart for the atomic number 13 Can division. Reporting to the divisional ecumenic manager were two line managers, iniquity presidents in charge of manufacturing and marketing. These vice presidents headed all of the divisions activities in their respectivefunctional areas. The Aluminum Can divisions growth in salesslightly outpacedsalesgrowth in the industry at large. The division had plants scattered throughout the United States.Each plant servedcustomersin its own geographicregion, frequently producing severaldifferent sizesof cansfor a range of customersthat included both large and low-down breweriesand soft drink bottlers. Most of thesecustomers had betweentwo and four suppliers and spreadpurchasesamongthem. If the division failed to suit the customerscostand quality speciijcationsor its standards for delivery and customer service,the customer would hand to another supplier. All aluminum can producersemployedessentially the sametechnology,and the divisions harvest-festival quality was equal to that of its competitors.

Traditionally, containers were made from one of several materials: aluminum, steel, glass, fiber-foil (paper and admixture composite), or plastic. The metal container industry consisted of the hundred-plus firms that produced aluminum EXHIBIT 1 Aluminum Can Division Manufacturing coach-and-four industrial plant Manager 1 Plant Manager 2 VIVlsionGeneralManagerI Marketing Manager District 1 District 2 Plant Manager 7 District 15 This case was adapted by anil R. Chitkara (T94) under the supervision of ProfessorsVijay Govindarajan and Robert N. Anthony. The case is base (with permission) on an precedent case prepared by ProfessorDavid Hawkins. lThe industry background is based on a similar description in the Crown... If you loss to get a full essay, order it on our website: Orderessay

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