Enterprenurship..Target Marketing

Introduction of the task For this assignment, we have been asked by our lecturer, miss Fauziana Ibrahim to choose a type of business either sole-proprietorship, partnership, or company .From these preferences, we already choose a type of sole-proprietorship business as our choice of making report. We did an interviews with an entrepreneur that we choose in Ixora foodcourt that doing a burger sell business on 04/04/2012, we did an interview with the entrepreneur in the Ixora foodcourt to model round information rough their business. Here are some introduction about the entrepreneurship. TYPE OF BUSINESS Ixora burger is a short entrepreneurship which sell burgers. they doing the sole-proprietorship business which also means it is only a small type of business with lower risk. The entrepreneur decided to range a burgers selling business which is healthier than others so that everyone no matter what age or health condition chamberpot enjoy the meals. BACKGROUND OF THE BUSINESS Owners: Mr.

Abdul Rashid and wife Type of business: sole-proprietorship Reasons of doing business: - as a part time job -Base on the need from Ixoras resident Suppliers: Ramlees burger Tar hold market: MMU students, UTEM students, Ixora apartment residents, residents in Bukit Beruang areas families. The entrepreneur believe that even the business that he doing is just a simple and small business, he can making profit besides helping and bounteous their customer to enjoy a simple food that is not only delicious but also cheaper than other types of foods in particular fast food and most important it is healthier than others. LOCATION Ixora burger racecourse their business in Bukit Beruang, Melaka area in Ixora foodcourt where only about 500 meters from back-gate of Multimedia University campus of Malacca. The entrepreneur choose Ixora foodcourt as their take aim of running business because it will be easier to attract... If you want to get a full essay, order it on our website: Orderessay

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