Nike Inc.

Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Its modest death then was to distribute low-cost, high-quality Japanese acrobatic shoes to American consumers in an attempt to break Germanys domination of the domestic fabrication. now in 2000, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a worldwide market, but over 40% of its sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). They implement over 20,000 retailers, Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites to administer its sports and blank products. Nike dominate sales in the athletic footwear industry with a 33% global market share. Nike Inc. has been able to get wind this premier position through quality production, innovative products, and strong-growing marketing. As a result, for the fiscal year end 1999, Nikes 20,700 employees generated well-nigh $8.8 billion in revenue.

1 Products Its primary product focus is athletic footwear designed for specific-sport and/or leisure use(s). They also sell athletic apparel carrying the same trademarks and brand names as many of its footwear eminences. Among their newer product offerings, they sell a line of performance equipment under the Nike brand name that includes sport balls, timepieces, eyewear, skates, bats, and other(a) equipment designed for sports activities. In addition, Nike utilizes the following wholly-owned subsidiaries to sell additional sports-related product and raw materials: Cole Haan Holdings Inc., Nike Team Sports, Inc., Nike IHM, Inc., and Bauer Nike Hockey Inc. Their most common product categories include the following: * Running * Basketball *... If you want to get a full essay, order it on our website: Orderessay

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